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【SuperGroup S10 交流专区】超级集团 SUPER GROUP LTD.

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发表于 13-8-2013 01:54 AM | 显示全部楼层 |阅读模式
Established in 1987, we pioneered the manufacture of 3-in-1 beverage products in Southeast Asia. We were accredited Pioneer Status by the Singapore Economic Development Board for introducing instant cereals in 1994, followed by soluble spray-dried coffee in 1998, and non-dairy creamer in 2003. These achievements are testimony to our effort in delivering only the best.

We develop and own more than 300 instant beverages and convenient food products which are distributed through an extensive network of sales offices and exclusive distributors strategically located in over 50 countries. Our positive attitude has helped us achieve dynamic synergy with our partners and secure our position as one of the leading brand owners of consumer retail products in Thailand, Myanmar, Malaysia, Singapore and Philippines.  Our popular F&B brands include: Super, Owl, Super Power, Café Nova,Coffee King, Gold Eagle, Negresco, Eagle King, Yé Yé, Yesté, Liang Bao and Superkids’.

Never satisfied with the ordinary, we also manufacture food ingredients used in the production of our consumer retail products. We are one of the few companies in the world with key ingredients selection and manufacturing capabilities in instant soluble coffee powder, cereal flakes and non-dairy creamer. Notably, our instant soluble coffee powder plant is one of the largest in Southeast Asia.
- See more at: http://www.supergroupltd.com/about-super-group/#sthash.Iy8o4usW.dpuf


公司官网:http://www.supergroupltd.com/

Name of Announcer *SUPER GROUP LTD.
Company Registration No.199101696K
Announcement submitted on behalf ofSUPER GROUP LTD.
Announcement is submitted with respect to *SUPER GROUP LTD.
Announcement is submitted by *Tan Cher Liang
Designation *Company Secretary
Date & Time of Broadcast12-Aug-2013 13:14:25
Announcement No.00029

>> ANNOUNCEMENT DETAILS
The details of the announcement start here ...
For the Financial Period Ended *30-06-2013
DescriptionPlease see attached.
Attachments
Super-SGX-2Q13_Announcement.pdf
Super-2Q13-Press_Release.pdf
Super-2Q13_Presentation.pdf


Dividend ValuePayment TypeDividend TypeFinancial Year EndDividend NumberTax Exemption Clause
SGD 0.02 Per 1 Ordinary shareTax Exempted (1-tier)Interim31/12/20131Tax exempt, one-tier

Record Date *27/08/2013
Record Time *17:00
Date Paid/Payable (if applicable)06/09/2013
FootnotesPlease see attached.
Attachments
Ann-Interim_Dividend-31_Dec_13.pdf
本帖最后由 icy97 于 13-8-2013 03:10 AM 编辑

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 楼主| 发表于 14-8-2013 01:02 AM | 显示全部楼层
超级集团在1H13录得净利提高66.5%
http://www.sharesinv.com/zh/articles/40813/

2013年08月13日
大型的方便食品与即溶饮料生产商超级集团(Super Group)在截至今年6月30日的1H13录得5,860万元净利,比去年同期的3,520万元高出66.5%。1H13的业绩包括脱售在Sun Resources控股(在中国从事产业发展项目)的35.3%股权所带来的1,710万元。若不包括这笔脱售收益,核心净利还是提高18.2%至约4,160万元,由于营运收入和毛利率均提高。1H13的收入从去年同期的2亿3,370万元增加15.9%至2亿7,070万元。食品配料销售依旧是领头羊,销售额提高49%至8,440万元,因为产能提高及来自亚洲市场的需求增多,即印尼、台湾和菲律宾。消费品的销售额提高5.2%至1亿8,630万元,由于在东南亚市场的销售表现上升,尤其是缅甸、马来西亚和菲律宾。

启示:1H13的销售开支及一般和行政开支提高约30%,由于举办活动来推介新的商标和品牌以及生产设施扩大而需要增聘人手。预期在接下来的几年里,这些开支与销售额的比例将维持在目前的20%水平。
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 楼主| 发表于 13-11-2013 03:31 AM | 显示全部楼层
Super Group sees 3Q net profit fall 33% to $19.5 mil
Source: The Edge   |   Publish date: Mon, 11 Nov 21:23  
http://www.theedgesingapore.com/the-daily-edge/business/46262-super-group-sees-3q-net-profit-fall-33-to-195-mil.html

Super Group, the manufacturer to 3-in-1 beverage products, reported net profit for 3Q13 ended 30 September 2013 slipped 33% to $19.5 million from $23.6 million in 3Q12 due to higher other income and a share of profit of associated in the corresponding quarter a year ago.

In 3Q13, sales improved 2% to $133 million from $130 million. Gross profit margin for 3Q13 improved marginally to 37% from 36%. Branded Consumer sales fell 3% to $86.9 million but Food Ingredient sales grew 13% to $46.1 million from $40.97 million.

The previous corresponding quarter of 3Q12 saw an Other Income of $2.3 million and a $1.1 million share of profit of associated and joint venture companies.

The “other income” arose mainly from the gain of disposal of an overseas subsidiary company’s fixed assets.

Excluding the above effects, net profit for 3Q13 would have declined marginally by 3% due primarily to higher general and administrative expenses as well as higher selling and distribution expenses arising from continued brand transformation campaigns.

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 楼主| 发表于 18-11-2013 03:02 AM | 显示全部楼层
Super Group declines on profit outlook
Source: Bloomberg   |   Publish date: Wed, 13 Nov 12:48  
http://www.theedgesingapore.com/the-daily-edge/business/46294-super-group-declines-on-profit-outlook.html

SuperGroup Super Group, Singapore’s largest instant coffee maker, slumped for a second day after reporting a slip in third-quarter earnings, posting its biggest two-day decline since the 1997 Asian financial crisis.

Super slid 14% to S$3.07 as of 11:11 a.m. in Singapore trading. The stock is heading for a 26% two-day drop, the most since Sept. 1, 1997. The shares are headed for fourth day of decline, longest losing streak since Oct. 8.

“More intense competition will likely sustain, and we have moderated our growth expectations,” Alfie Yeo, an analyst at DBS Vickers Securities, wrote in a note to clients yesterday. “Super’s first mover advantage in Myanmar is eroding now that other competitors such as Nestle are gaining traction in the frontier market. Other Asean markets such as Indonesia and the Philippines have also become more challenging.”

DBS Vickers said it lowered its rating for Super to hold from buy and cut its share-price forecast to $3.97 from $5.35 previously. The brokerage also cut its net profit forecast for the maker of Owl and Super Coffeemix brands by between 17% and 28% for the next three years after Super posted third-quarter earnings that missed estimates, Yeo said.

Super reported on Nov. 11 that third-quarter net income declined 17% to $18.7 million from a year earlier as operating expenses increased. The company said in July it’s seeking its first acquisition in a decade as it battles Nestle SA for a bigger share of the market in Southeast Asia and China.
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 楼主| 发表于 18-1-2014 01:41 AM | 显示全部楼层
Richest coffee takeover in Asia seen with Super Group
Source: Medeline Ting   |   Publish date: Thu, 16 Jan 11:56  
http://www.theedgesingapore.com/the-daily-edge/business/46946-richest-coffee-takeover-in-asia-seen-with-super-group.html

Super Group may be the best takeover option for beverage companies anxious to corner a piece of Asia’s expanding instant-coffee market, as long as they’re willing to pay up.

The maker of Super Coffee sachets offers suitors established brands and a distribution network across Southeast Asia, said UOB Kay Hian Pte. Japan’s Kirin Holdings Co. and Suntory Beverage & Food are among logical buyers that may need to offer at least US$2.2 billion ($2.8 billion) to convince Super’s founders to sell, said Malayan Banking Bhd. Such a bid would be the most expensive relative to net income for any coffeemaker in Asia, according to data compiled by Bloomberg.

Regional demand for food and drinks has climbed with rising wealth, and no peer in developed Asia has increased profit faster than Super in the past five years, the data show. Southeast Asia’s instant-coffee market is projected to expand 38% from last year to almost US$4 billion in 2017, according to Euromonitor International.

Super “will definitely be one of the biggest beneficiaries of the increasing consumption,” James Koh, an analyst at Maybank in Singapore, said in a phone interview. “The appeal here is you have a market leader in its space and you immediately get access to some very attractive markets.”

Candy Chng, a Singapore-based spokeswoman for Super, didn’t reply to an e-mail seeking comment on potential bids and didn’t answer calls to her mobile phone. Kan Yamamoto, a spokesman for Kirin, declined to comment, as did Suntory Beverage spokeswoman Tazuko Ikeda.

INSTANT COFFEE
Super, which sells Owl-branded coffee and instant cereal, owns factories from China to Malaysia, its website says. Branded products account for about 65% of the 27-year-old company’s revenue, while food ingredients make up the rest, according to Super’s most recent quarterly results.

It’s unusual for instant coffee makers of Super’s size to control their raw materials and production -- and that’s part of the company’s allure, according to Alfie Yeo, an analyst at DBS Group Holdings in Singapore.

“Super offers any potential buyer solid brands, an integrated ingredients and manufacturing chain, and an extensive marketing reach in Southeast Asia,” Yeo said in an e-mail.

Tokyo-based companies such as Kirin, Suntory Beverage or Asahi Group Holdings Ltd. would probably have to pay more than S$5 a share to buy or take control of Super, said Maybank’s Koh. That would be at least a 36% premium to yesterday’s closing price of $3.69.

Today, the shares climbed 1.4% to $3.74 at 11:08 a.m. in Singapore, the first gain this week.

EXPENSIVE BID
A $5-a-share bid would be valued at $2.79 billion, or about 29 times analysts’ average estimate for net income this year. No coffeemaker in Asia has ever fetched such a multiple, and the industry median worldwide is 16, data compiled by Bloomberg show.

All the possible buyers named by Maybank have a history of targeting assets in Southeast Asia.

Asahi in 2011 laid out plans to buy assets across Southeast Asia as part of 2015 revenue goals, while Kirin failed in an effort to buy the food and drinks unit of Singapore’s Fraser & Neave Takuo Soga, a spokesman for Asahi, declined to comment when asked if the company would be interested in acquiring Super.

SUNTORY BEVERAGE
Suntory Beverage, the maker of Orangina and other soft drinks, said last year that it was prepared to spend about US$5 billion on deals. Its parent Suntory Holdings this week agreed to buy Beam Inc., which makes Jim Beam and Maker’s Mark whiskey, for US$16 billion.

Super “is a very good platform” for Japanese acquirers, said Koh at Maybank. “You have the distribution, you have the local know-how, and then on the Japanese side, typically they have very strong product research and development.”

As demand for instant coffee in Southeast Asia grows, consumption in Myanmar will expand at the fastest pace, according to Euromonitor. Sales in Thailand and the Philippines are the highest in the region, Euromonitor data shows.

Super introduced new branded coffee products in the expanding Chinese market in August.

In a market dominated by Nestle SA, demand for instant coffee in China will surge 52% between 2012 and 2017, Euromonitor said in March last year. Even as freshly ground brews gain popularity, instant versions will account for 98% of total China sales in 2017, Euromonitor said.

PROFIT GROWTH
Super generated average annual earnings-per-share growth of 21% in the past five years, according to data compiled by Bloomberg. That beat 15 drinks makers in developed Asia with a market value greater than $1 billion, including Kirin, Singapore’s Yeo Hiap Seng and Coca-Cola Amatil in Australia, the data show.

Super’s profit may rise 11% in 2015 to $108.8 million, according to analysts’ forecasts compiled by Bloomberg.

Any food and drinks company looking to improve its Southeast Asian distribution -- a difficult and time-consuming task -- could consider buying Super, Andrew Chow, a Singapore- based analyst at UOB, said by phone. In Myanmar, for example, Super’s market share is as high as 50%, Chow said in a report last month. In China, its share is insignificant so far, he said.

Because Super expanded its branded coffee in China only in August, shareholders may resist any acquirer before those efforts yield results, Chow said.

APPEASING FOUNDERS
“They may not be that keen unless the price is really ridiculous,” he said. “If they can graduate from an ingredients supplier in China to a consumer-branded supplier, there should be an argument for higher valuations.”

The founders of Super are unlikely to sell for a price as low as $5 a share because the stock was near that level as recently as August, Chow said. Super’s shares have surged more than fivefold in the last four years.

Chairman and Managing Director Teo Kee Bock, who pioneered Super’s combination of coffee, creamer and sweetener in one sachet, and two other founding directors owned about 33% of the shares as of March 2013, according to the company’s 2012 annual report.

Super may be more likely to buy assets than be acquired, said Yeo, the DBS analyst. Darren Teo, Teo Kee Bock’s son and the head of corporate strategy and business development, said in July that Super was planning its first acquisition in a decade, looking for coffee makers with established brands.

That may not stop bidders pursuing Super to accelerate Southeast Asian expansion, said Chow at UOB.

“It’s not easy to build up distribution very, very quickly,” he said. “The attraction of Super Group is their strong distribution and decent branding.”
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 楼主| 发表于 5-3-2014 07:54 PM | 显示全部楼层
文: 2014年02月25日 每日头条
http://www.sharesinv.com/zh/articles/45063/

超级集团(Super Group)在截至2013年12月31日的季度录得收入维持在1亿5,330万元,主要由于食品配料销售从6,650万元下降至6,200万元,抵消了消费品的销售额升幅。盈利提高6.3%至2,260万元,由于毛利率及其他收入均提高。全年收入增加7.3%至5亿5,700万元,盈利提高26.4%至9,990万元。
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 楼主| 发表于 19-5-2014 02:20 AM | 显示全部楼层
每日头条 | 2014年05月14日
http://www.sharesinv.com/zh/articles/46807/

超级集团(Super Group)在截至3月31日的季度录得营业额下跌5.8%至1亿2,460万元,主要是因为消费品及食品配料业务的销售额均下跌。加上总开支增加,1Q14的净利下跌19.5%至1,780万元。

Super Group posts 19% fall in 1Q earnings to $17.8 mil on Thai unrest
Source: The Edge   |   Publish date: Mon, 12 May 22:55
http://www.theedgesingapore.com/the-daily-edge/business/48319-super-group-posts-19-fall-in-1q-earnings-to-178-mil-on-thai-unrest.html

Super Group says earnings for the 1Q ended March fell 19% to $17.8 million, as revenue took a hit from slower sales in both its branded consumer and food ingredient divisions.

Revenue slipped 6% to $124.6 million. Sales for the branded consumer segment had been affected by the civil unrest in Thailand, which has dampened consumer spending and discouraged businesses from stocking up their inventories.

For its food ingredient division, lower sales into Indonesia was only partially offset by higher sales into the East Asia markets.
本帖最后由 icy97 于 19-5-2014 03:11 AM 编辑

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发表于 3-2-2015 10:49 AM | 显示全部楼层
这支股可以现在开始累积吗( 1.125 ),它有希望回到历史新高吗。。。。
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发表于 9-5-2015 02:28 AM | 显示全部楼层
最近两天跌得很厉害,跌了0.1++了,有哪位大大知道什么事吗??

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 楼主| 发表于 30-9-2016 01:57 AM | 显示全部楼层
获大马记录大全颁发
Super膺全马最庞大咖啡商

2016年9月29日
http://www.enanyang.my/news/20160929/获大马记录大全颁发br-super膺全马最庞大咖啡商/

(新山28日讯)每年生产超过100亿杯咖啡的超级集团(Super Group),荣获大马纪录大全颁发“全马最庞大的咖啡生产商”,为这家老字号品牌增添光彩。

超级食品行销有限公司(Super Food Marketing)执行董事林锦发透露,该集团于1998年在柔佛州避兰东区设立一个40亩的工厂枢纽,共投资5亿令吉。

去年销售达15亿

他说,该工厂是目前东南亚最庞大的速溶咖啡厂,每年生产约2万公吨咖啡。与此同时,该集团也在2015年刷下全球15亿令吉的咖啡销售成绩。

“我们花了一年时间来申请大马纪录大全,在这一年之内,我亲自参与好几次申请过程的面试,终于获得有关殊荣。”

他认为,获得大马纪录大全的肯定,将不断鞭策超级集团勇往直前,继续致力于为区域市场创造价值,通过注入大笔资金于市场调查、产品研发以及生产设施,迈向另一个高峰。

“我们的经营理念是:没有最好,只有更好,精益求精,力求为消费者提供最好的咖啡。”

他表示,该集团在亚洲6个国家拥有15个生产工厂,拥有兼管理超过10个饮食品牌,销售点超过全球60个国家。

林锦发今日出席颁奖仪式时发表上述谈话。

出席者包括大马纪录大全运营总监黄枫伟、新加坡超级集团执行董事黄福成、张竣翔、陈天恩、董事主席张骐牧与集团执行董事戴国进,以及两名代言人马来艺人依祖与雅娜。
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 楼主| 发表于 5-11-2016 01:03 AM | 显示全部楼层
超级集团被收购和私有化
2016年11月4日
http://www.enanyang.my/news/20161104/超级集团被收购和私有化/

(新加坡3日讯)荷兰咖啡和茶叶集团Jacobs Douwe Egberts(简称JDE),打算收购新加坡咖啡企业超级集团(Super Group),最终目的是将公司退市和私有化。

超级集团在上述交易中的估值是14亿5000万新元(约43亿8178令吉)。

JDE献议以每股1.30新元(约3.93令吉),收购超级集团股份,比超级集团在10月4日闭市价高出62.5%。不过,这项献议还需取决于JDE是否可在明年5月3日或之前,满足所有前提条件。
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 楼主| 发表于 24-1-2017 04:00 AM | 显示全部楼层
凭“三合一”发迹 产品创新多元化
Super老字号超级名咖

2017年1月23日
http://www.enanyang.my/news/20170123/凭三合一发迹-产品创新多元化br-super老字号超级/

一杯热水,一小包即溶咖啡,是许多分秒必争者的精神粮食,每天一两杯,长年累月节省不少时间。超级集团(SUPER GROUP)是“三合一”即溶咖啡的鼻祖,在30年前改变人们喝冲泡咖啡的习惯,掀起咖啡革命。

这场革命延续至今,2015年底,优质ESSENSO微磨咖啡再次带动另一波咖啡革命。

超级集团于1987年在新加坡创立,以“三合一”即溶咖啡发迹,4年后开拓业务到马来西亚。这30年来该集团极为重视产品品质,即使面对市场过百个咖啡品牌的激烈竞争,其咖啡产品依旧备受欢迎,是爱喝咖啡者眼中的“名牌”之一。

超级集团目前在多国经营15间一流的生产设施,包括中国、缅甸、泰国、马来西亚、新加坡和越南。

年产逾百亿杯咖啡

其中在马来西亚柔佛州避兰东区一座面积40英亩的工厂枢纽,是东南亚最大的即溶咖啡粉生产基地,每年生产超过100亿杯咖啡或2万公吨咖啡,同时是世界上少有的集中生产即溶咖啡、奶精、麦片及分销于一身的综合性工厂之一。

这项创举荣获大马纪录大全颁发“全马最庞大的咖啡生产商”,进一步肯定这家咖啡老字号的市场地位。

超级香飘65国

超级食品行销有限公司执行董事林锦发指出,在30年前,集团推出“三合一”即溶咖啡,成为东南亚的先驱,即时、方便、美味及价格合理的概念,一直沿用至今,甚至扩大到其他产品,如麦片、奶茶、菊花茶及杯面等,目标都是在生活及工作上讲求分秒必争,又不愿意向优质生活妥协的消费群体。

目前旗下产品高达百多种,产品销售版图超过全球65个国家,咖啡无疑是主打产品,该集团在2015年取得15亿令吉的销售额,其中80%来自咖啡销量。

Super有今日的辉煌成就,最大关键在于注重团队精神,因为团结就是力量!

旅行获灵感创造“三合一”
“超级”咖啡文化渗透全马

“三合一”即溶咖啡是超级集团创办人兼董事主席张骐牧,在一次旅游时灵机一动,产生了将咖啡粉、糖及奶精合为一体的即溶咖啡概念,之后把它化为实体,在新加坡塑造“超级”王国,并于1991年进军大马市场。

林锦发指出,马来西亚市场比新加坡大,当年集团决定引进来大马时,只设下每年至少10%增长率的目标,但令人鼓舞的是,到了次年,增长率已超过30%。

要改变人们的生活习惯不易,首先要教育消费者,“三合一”即是咖啡粉、糖及奶精合为一体的即溶咖啡,并通过广告宣传、促销员介绍及让消费者试喝,才逐步被接受。

“当时我们只推出原味咖啡,并以自己冲泡很麻烦,‘三合一’即溶咖啡快速、方便、美味的广告策略,不断植入消费者脑海里。”

掀起一股热潮后,超级集团紧接着便推出特浓即溶咖啡,趁胜追击。

林锦发说,即溶咖啡开始时一年销售额只约300万令吉,市场主要集中在柔佛,再从南马一路北上到中马和北马等,使“超级”咖啡文化渗透全马各地。

重金研发新产品  创新美味个性化集一身

在马来西亚,咖啡市场犹如一块大饼,大大小小的咖啡品牌都想分一杯羹。

尽管如此,“超级”品牌仍然稳站在市场前4名,最重要是超级集团拥有核心技术、严谨的筛选能力和生产效能,使其产品都具备创新、美味及个性化条件。

林锦发指出,追求卓越一直是超级集团的经营理念,集团非常重视研究与开发部,每年拨大笔预算进行研发。

“我们每年都推出2到3种新产品,务求引领市场及时代需求,同时提高品质。例如2015年底推介以100%阿拉比卡咖啡豆研磨烘焙而成的ESSENSO微磨咖啡,其卓越品质堪称白金级的即溶咖啡。”

超级集团把马来西亚视为生产基地,砸资5亿兴建5家工厂,其中最大的咖啡工厂就建立在大马,(而奶精厂则于新加坡和中国无锡生产),大马工厂是全球少数集兩种生产技术在一起的工厂,即喷雾干燥和冷冻干燥咖啡技术,Super掌控此高科技,同时能更有效地监控品质。

“我叫你试”一鸣惊人  炭烧白咖啡销量暴增

创新的宣传手法,使超级集团推出的炭烧白咖啡一举成名,深入民心,销量因此暴增数十倍。该集团于1998年进攻白咖啡市场,可惜反应不如预期,一个月只售出300多箱。

为了刺激销路,2007年推出“我叫你试”广告,成功引起消费者注意,产品销路直线上升,每月销量超过1万箱。

2013年全新的“SUPER”标志粉墨登场,沿用了20多年“SUPER”字眼不再配上两串叶子的图案,而是以红橘色底衬托,包装更简洁明。

“去旧换新让包装更具现代感,也让消费者产生喝咖啡有个性之感外,更是高品质的生活乐趣,每杯咖啡都能带来欢乐与微笑。”

超级集团对市场有强烈的敏锐嗅觉,于2006年意识到马来西亚的市场占有率停滞不前,调查之下,发现咖啡市场缺乏马来友族追捧。

研发新品攻马来市场

“我们同时研发东革阿里咖啡,吸引男性消费者,而卡琪花蒂玛胶原蛋白咖啡则吸引女性,亦邀请马来艺人拍广告,成功打入马来市场。”

主动出击向来是超级集团的作风,除了定时举办各项促销,赞助活动,近年也主动到各地企业,给繁忙的打工族推介“超级”品牌。

林锦发说,时代不同,尤其是城市地区,上班族到购物中心闲逛的时间不多,所以促销员主动登门造访派发样品,让大家品尝香浓咖啡。

“这方法奏效,既让消费群感受到‘超级’的诚意,也带来令人满意的销售成绩。”

“超级”团队时刻保持追求卓越的状态,力求越战越勇。前排左起超级食品行销有限公司人事部经理陈薇薇、林锦发、超级集团高级品牌经理薛隆富,后排左起超级食品行销有限公司主要客户经理林俊延及全国营业经理郑仲钦。

屡创佳绩获奖无数  238员工功不可没

敬业乐业的员工和经验丰富的团队,是超级集团成功的基石。超级集团是亚洲即食餐饮业的开拓者和领军者,在马来西亚扎根多年,创下许多佳绩也获奖无数,其中238名员工功不可没。

与员工共享成果

林锦发强调,每次得奖后,公司都会举办聚餐,与员工们庆祝,共享努力得来的成果。对超级集团而言,员工是推动业务的齿轮,而领导层犹如润滑剂,必须指引员工方向,让他们在工作岗位上有更好的发挥。

林锦发希望员工把工作视为一种乐趣,所以很多时候,他懂得放手让下属发挥,亦在适当的时候通过升职、花红及旅游奖励,以肯定他们辛勤的付出与打拼。

询及超级集团的未来目标,林锦发直言,集团将继续在 本身的岗位不断寻求革新、突破。

“我们从不满足于现状,一定要保持竞争力,才有动力继续向前向上。”

他举例,2015年底超级集团推出优质ESSENSO微磨咖啡,获得消费者的认同及好口碑。他相信这是继1987年首创“三合一”即溶咖啡30年后,再次掀起的咖啡革命。

抢攻中国市场

超级集团已进驻中国市场,并设立工厂,以求在13亿人口的市场中占一席之位。

“中国咖啡市场潜能非常大,即使中国以茶艺文化为主,但是近年,咖啡已成为中国人,尤其是年轻人的新兴饮食文化。”

他说,每当中国游客来旅游,都会购买我国的白咖啡回去当伴手礼,因此超级集团积极往旅游方面着手,希望“超级”品牌成为中国人甚至是亚洲人抢购的伴手礼。
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 楼主| 发表于 22-4-2017 01:11 AM | 显示全部楼层
超级集团將从新加坡交易所除牌
财经  2017年04月18日
http://www.orientaldaily.com.my/business/cj200018526

(新加坡18日讯)即冲即溶咖啡製造商超级集团(SUPER)不久,將从新加坡交易所除牌。

早前荷兰咖啡和茶叶集团JDE,计划以14.5亿新元(约45.6亿令吉),收购即冲即溶咖啡製造商超级集团。JDE今日上午向新加坡交易所所发表声明,指已经成功收购超级集团超过90%的股权,因此將按原定计划,將超级集团私有化。

较早前,荷兰咖啡和茶叶集团JDE献议以每股1.30新元,收购超级集团股权。

超级集团是於1987年在新加坡创立,以「三合一」即溶咖啡发跡,4年后开拓业务到马来西亚。

超级集团旗下的品牌包括猫头鹰牌即冲即溶咖啡。
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